It was 14 years ago that a Jewish technology engineer designed a new app feature.
Back then (most of our readers probably remember!) all parts of the internet were divided into pages, and when you got to the bottom of one page, you had to decide to click a button to get to the next page.
Aza Raskin was always looking for ways to make things faster and more efficient. And so, he developed "infinite scrolling." It's a feature used throughout social media and other sites. When you get to the bottom of a post or article, it will automatically load another chunk for you to flick through. And then again... You can never exhaust it. It will scroll infinitely.
He believed he was making life easier for everyone. He had been taught that increased speed and efficiency of access were always advances.
Fast forward to today. Aza Raskin feels guilt for his creation he now apologizes for. He realized that it was people, not productivity, that was changing as a result of this new feature. At a conservative estimate, infinite scroll makes you spend 50 percent more of your time on sites like Twitter. Aza went as far as making a calculation that every day the combined total of 200,000 human lifetimes is now spent scrolling through a screen!
I found it fascinating that a small change would make such a difference. But as I thought about it more, it made sense. Back when you had to click a button to get to the next page, you were given an active choice. It gave you a moment to pause and ask: Do I want to carry on looking at this? Today, however, you finish that video on Facebook and the next one loads immediately....
After reading the article, I immediately deleted social media apps from my phone.
And it got me thinking. How would Judaism look at the phenomena of "infinite scrolling"?
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There is a short verse in our Parsha that recently caught my attention. As the Torah discusses the census of the Jewish People, it recounts the tragic rebellion, and subsequent death of Korach and his gang. It then tells us:
“The Sons of Korach did not Die.”
The Talmud fills us in with the details of this dramatic story. Korach's sons had originally joined their father's plot. But then started to realize their Dad had it all wrong. As Korach’s sons were free-falling into the pit in the ground, they had deep feelings of regret and Teshuva. Their repentance was so sincere that G-d made a ledge miraculously jut out of the side of the chasm, which Korah’s sons safely landed on. They were spared.
”The sons of Korach did not die.” They went on to live spiritually rich lives, even authoring chapters of Psalms which we recite up until today.
I’ve always found the story powerful. It reminds us life is series of individual choices. At any point in time, a person can say “enough is enough” – I am ready to make changes in my life.
Next time you find yourself sliding down a spiritual cliff, think about the sons of Korach. Next time you feel stuck going in a certain direction, remember there is always a ledge ready to catch us. Next time you feel it's too late to start doing a certain Mitzvah at this stage of your life, remember there is no infinite scrolling in life. We are always free to change.
And when we have that moment of Teshuva, Hashem responds in kind. He will create that little ledge --- the opportunities, mentors, and resources to climb out of our hole and achieve great spiritual heights...
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One final thought on this "ledge" in our life:
A committed Jewish life is the ultimate protection in a society where it's so easy to fall prey to mindless interaction with technology. To be honest, everyone can fall prey to this addiction. (I know this all too well!) But in a Torah lifestyle there is always something to "wake you up" and offer you that ledge to stop the spiral downwards.
Mitzvot brings mindfulness and intentionality in all that we do. This is needed more than ever today. Blessings to be said before we eat. Lashon Hara considerations to think about before we talk or email. Tzedaka to give before we spend money on a non-essentials. Regular Torah study sessions to keep out the negativity and fill out mind with holiness.
And of course, the ultimate refresh each week- Shabbat!
Perhaps its time for Aza Raskin to come up with a good marketing campaign promoting Shabbat observance!